Innovingbiz

What do you think about Airbnb‘s rebranding?

Like the San Francisco company there are many companies that have also recently renewed their brand. But what has caused them to undertake this expensive and dangerous process?
A company to be competitive must be able to anticipate the transformations of the company and become familiar with the tools that people use daily. Purchases are just the final part of the process that sees the buyer immersed in a huge stream of images, concepts, and feelings that come from the surrounding environment. Among the authors of these stimuli there are also companies that try to impress their brand in the consumer’s mind.

But what if the brand does not reflect the needs of the consumer? Rebranding should be used in this case to bring customers closer to the company, which must prove to live and act in the present and to be able to update not just its products and services, but also its image.

This is a process that is not without hassle, the logo must remain recognizable and should allow people to continue recognizing themselves in the values and in the corporate image created over time.

There are also other reasons that can lead to rebranding, such as wanting to make a net cut with the past to create a whole new image to depart from features and values that are no longer in line with the company. To do this, you will need a complete redesign of the logo.

Whatever the reason for rebranding, choosing the right graphic designer is paramount to what the company wants to convey to the public. Which best tool of a contest to look at the opinions people have on the brand and above all get several new ideas to design a new logo!

You can create your contest quickly for free and you’ll get different ideas to choose from. And if you do not get what you are looking for? No problem, you are not obliged to accept any of the proposals. What are you waiting for???!!!!